The transformation the beauty world is going through has been remarkable. Although the industry still has lots to improve, the shift some brands are leading on providing a more inclusive and diverse experience for all shines through to hopefully a prettier future. It is crucial to ensure a brand is inclusive to all skin tones, types, and preferences, ensuring that all people, no matter their gender orientation, can feel seen, gorgeous, and essential. Beauty is about celebrating all skin tones, body types, ages, abilities, and identities. It’s about celebrating who you are and what makes you stand out.
In today’s beauty post, we highlight some of our favorite brands that know the importance of representation and have launched products focused on our differences.
Created by Rihanna, the brand revolutionized the industry by announcing on its launching day 40 shades of foundation, which has now expanded to 50 shares, catering to various skin tones. Fenty Beauty emphasizes that everyone should be able to find their perfect match, regardless of their skin tone. The brand’s inclusive approach extends to its marketing, which features models of various ethnicities, ages, and genders. Even better, their success has pressured other brands to expand their shade ranges, creating greater inclusivity across the industry.
Created by Lady Gaga with a clear mission to inspire self-expression and celebrate individuality, the brand’s tagline, “Our Haus. Your Rules,” encapsulates its commitment to allowing people to define their beauty standards without conforming to societal expectations. Haus Labs collaborates with models, influencers, and activists of different ethnicities, genders, ages, and body types who advocate for inclusivity and self-expression, using these partnerships to amplify the voices of marginalized communities and promote a more inclusive beauty culture.
Known as the “Mother of Makeup, the legendary makeup artist Pat McGrath created her brand of luxurious and innovative makeup products that cater to all skin tones and offer an extensive range of foundation shades. The brand’s products celebrate creativity and individuality and are designed to be universally flattering. She encourages customers to experiment and express themselves, always using models of different ethnicities and skin tones.
A pioneer and staple in promoting diversity and inclusivity within the beauty industry, the brand is known for its professional-grade makeup and wide range of products. The brand, known for its philanthropic acts, donates 100% of the selling price of VIVA GLAM Lipstick to the M·A·C VIVA GLAM Fund, supporting healthy futures and equal rights for all. The charitable fund was founded in 1994 to raise money and awareness for HIV/AIDS at a time when the pandemic was dramatically affecting fashion communities, as well as the wider world. The brand has partnered with celebrities like Lady Gaga, Missy Elliot, Miley Cyrus, RuPaul, and many other A-list celebrities.
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