We often consider modern products and formulations when considering beauty products and routines. But a beauty regime, and a sustainable one, is not a modern creation – it’s been part of traditional cultural practices around the globe for centuries. Many cultures have relied on natural ingredients and eco-friendly rituals to care for their body, skin, and hair, and these traditions are often passed down through generations.
In this blog post, we’ve selected a few sustainable beauty rituals from cultures worldwide to inspire your beauty routine.
Note: As some rituals require oils or other natural products, it’s important to note that when purchasing them, we must be aware of the company’s ethical practices and initiatives to be gentle with our planet.
Brazilian Babassu Oil

Extracted from the nuts of the Babassu palm tree, it has been used by indigenous Brazilians for skin and hair care. Intimately connected with women, fair trade, and community, this wild-crafted organic butter has yet to become a household name. Grown along the southern and northeaster edge of the Brazilian Amazon Forest, the entire plant has more than 35 uses. Its oil has superior emollient qualities, making it an excellent moisturizer as it has a light feel and absorbs well into the skin. And surprisingly, it’s fantastic for both dry and oily skin.
West African Shea Butter

This natural skin food has been a beauty staple in West Africa for centuries. Extracted from the nuts of the Shea tree, this nourishing butter moisturizes skin and hair and is used in many therapeutic and cosmetic applications. It has also been called “women’s gold”, not only for its rich golden color but also because it provides employment and income to millions of women across the African continent. Shea butter is now a global beauty favorite, but its sustainability depends on fair trade practices and protecting the Shea tree ecosystem. Make sure to purchase from brands that prioritize ethical sourcing and help preserve this tradition while ensuring environmental sustainability.
Scandinavian Forest Bathing

In Scandinavian countries like Sweden and Finland, “forest bathing” is deeply ingrained in their culture. This mindful, meditative practice has become so popular in Sweden that the Swedish word for it, skogsbad, has even made its way into their official dictionary. This ritual promotes mental well-being and emphasizes living in harmony with nature and preserving forests. Patients from a recent case study revealed that after 72 hours in nature, their stress levels decreased by 70%, their blood pressure and heart rate dropped, and their sense of well-being and creativity increased. Enjoyed solo or in a group, you can take part in forest bathing by berry picking, bird watching, wild swimming, or taking peaceful hikes or kayak excursions.
Japanese Onsen

Long revered by the Japanese culture, these natural hot springs are known for their healing properties. Rich in minerals like iron, manganese, iodine, and fluoride, this naturally sourced water softens skin, promotes circulation, and detoxifies the body. Onsens stimulate relaxation and sleep while improving blood circulation and lessening joint and muscle pain.


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